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I can compromise on cola, for the sake of frugality, but you gotta take a stand on principle somewhere.
I think I’ll draw my line at computers and operating systems. Two years ago, I paid twice the price for my Mac iBook from Apple, compared to a generic Windows laptop. Never regretted it. Would do it again (not that I can afford a new computer right now).
The point is, I don’t NEED a new computer. Apple keeps sending me free software updates over the Net. If I had bought the Windows laptop two years ago, that balky version of Windows would be obsolete, and I’d be faced with buying the new Windows or a new computer.
My brand loyalty to Apple is stronger than ever. I’m determined to hold out for an iPhone, or at least an iPod, when I can afford it. Right now, Apple is still coming out with significant improvements to the iPhone on a regular basis, and reducing the price as well. So I’m content to wait another year or two until the iPhone is fully evolved, and the price is lower.
Waiting to make an important purchase is a good approach to frugality. Paying more for a product that won’t be obsolete in six months can be thrifty in the long run. Immediate gratification is over-rated.