“To the age-old question of “what do women want,” Lay’s thinks it has an answer: Chocolate-covered potato chips. This month, Lay’s is rolling out milk chocolate-covered potato chips. The chipmaker says the salty-sweet combo is tailor-made for young women, who apparently can’t get enough of the stuff. Lay’s senior director of marketing, noted: “the increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations.” The product’s debut will officially be a trial run, but the product could become a permanent part of the Lay’s arsenal if shoppers love them. As for other chocolate-covered chip combinations, “the possibilities could be endless,” says Saenz. (Source: Bloomberg BusinessWeek: “Men Like Potato Chips. Women Like Chocolate. Who Will Like Chocolate Potato Chips?“)
The possibilities could be endless. Right. Got it. May this NOT come to a store near me…Please.
Source: Thank you Steve Layman