On these first days of January, phones are ringing off the hook at beach motels, according to my business contacts in Ocean City, Maryland.
It happens every year.
You might or might not be surprised to know that some travelers have favorite rooms at favorite vacation spots. Savvy vacationers jump on the phone in January to make sure they get their favorite room for the exact dates they want in July and August. Wait too long, and the rooms with the best views and amenities might be gone.
For some folks who honeymooned at the beach, it’s a matter of sentimental attachment. Same thing for couples who conceived a child while on vacation.